About Zeze

“And it all began with...a necklace!”


I’m Zelda, mother of five fabulous daughters. Four years ago, I found myself running from store to store in fruitless search of the perfect accessories to complete my daughters’ outfits. After so much wasted time, I knew there had to be a better option.

That’s why I opened B’Dazzled, a charming costume jewelry boutique, to help my fellow residents of St. Louis, Missouri, accessorize themselves and their daughters. It was my honest style guidance that attracted my customers as much as my on-trend inventory.

As demand grew, I started carrying hosiery and shells. From there, my inventory expanded to include women’s clothes and accessories. Now, women, teens, and girls can browse the extensive selection of the latest trends, enjoy personalized shopping assistance, and walk out with confidence, secure in their fashionable choices.

I love dressing and accessorizing others, and helping women and girls look and feel their best. I love the smile that spreads across a customer’s face when she finds that perfect outfit. I’m honored by the trust my clients have given me, in allowing me to help them express their unique individual style. My passion is helping you feel confident with your sense of style.

I’m so excited to be offering my classic personal touch to the wider circle of women and teens across the web. Our ask-the-expert (Zelda) feature means that you can always get an answer to your most pressing fashion concerns - just like the personal shopper experience I provide in my retail location. It is this very boutique experience that I want to offer you with the launch of my website and our rebrand to Zeze.

Zeze: Style you can rely on, available wherever you are.

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